The McClain Method | Business Tools For Interior Designers
Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business.
I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to:
• price your interior design services
• attract high-value clients
• streamline your design process
• improve your client experience
• elevate your brand and visibility
• run your design firm with confidence
…you’re in the right place.
This podcast isn’t about pillows and paint swatches.
Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm.
Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience.
If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.
The McClain Method | Business Tools For Interior Designers
Latest Episodes
104: You Can Be Ambitious and Still Want Peace: Lessons From a Sabbatical
I went to Thailand for a sabbatical half expecting a big revelation. A temple, a sunset, a bowl of noodles, and then lightning. That never happened. What happened was quieter, and it changed how I think about ambition, rest, work, and home....
103: How I Actually Use AI to Run My Business: 10 Real Ways with ChatGPT and Claude
AI is my assistant. It is not my brain.Everything I teach came from years of running my design firm, working with clients, pricing projects, and making plenty of mistakes along the way. AI didn’t give me any of that. What it has done is ...
102: What Dolly Parton Taught Me About Business and Life
What Dolly Parton Taught Me About Business and LifeWhen Dolly Parton died, I found myself thinking about just how much she had shaped the way I see business, success, reinvention, kindness, and life.In this episode, I share the ...
101: Live From Italy: How to Get Your Creativity Back When You Feel Stuck
This is a replay, and it is one of my favorites.A while back I was in Italy for Marmomac, the natural stone show in Verona, sponsored by the Italian Trade Agency. I added almost two weeks onto the trip and traveled alone through Verona, ...
100: 10 Business Lessons From 100 Episodes: What Every Designer Should Steal
Episode 100 is here, and I am recording it on my iPhone from a makeshift desk in Bangkok, where I am living and running my whole business for the next four months. Three years ago I turned on a microphone with no plan and no idea if I would mak...
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