77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives

What do interior designers, creatives, and wellness founders have in common? Most of them hate selling—but still need to do it daily.

In this episode, John sits down with Christopher Francis, engineer-turned-entrepreneur and founder of Home Plunge, the world’s first cold plunge designed for your home bathtub. 

Drawing inspiration from Steve Jobs and his own experience bridging product design with human connection, Christopher shares how to sell without being pushy, pitchy, or fake.

Inside this conversation:
✔ How to guide clients who “don’t know what they want”
✔ The art of showing—not telling—your expertise
✔ What every creative can learn from cold plunges and consumer feedback
✔ Why authenticity is your best sales strategy
✔ The power of solving real problems beautifully

If you’ve ever second-guessed your prices, held back a bold idea, or felt icky about closing the deal—this episode is for you.

More on HomePlunge:

WEBSITE: https://www.thehomeplunge.com/

Instagram: https://www.instagram.com/homeplunge/

To get your NOW $300 Discount using code: MCCLAIN

Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.

 CLICK HERE to watch now at https://mcclainmethod.com/dbft-video-optin

Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.

CLICK HERE to watch now at https://mcclainmethod.com/dbft-video-optin